Burger King becomes NFL’s sponsor

By Alex Guzman  |   Monday, May 16, 2005  |  Comments( 0 )

NFL Football News
Got something to say?

Sign Up and be the first to comment on this article!

The NFL has formally signed a multi-year contract with Burger King to be the league's official fast-food sponsor. The restaurant chain is trying to expand its popularity among the coveted marketing segment of 18 to 34 year-old males.

Burger King will have national restaurant promotions, NFL-themed advertising and youth-targeted premiums, including a handheld football video game. The fast-food chain will also have promotional rights for the collective use of all 32 teams.

This is Burger King's first promotional deal with the NFL. The league previously had a deal with McDonald's that expired in 1998.
Got something to say?

Sign Up and be the first to comment on this article! (0)

About Alex Guzman

MiamiFootball365 & RealFootball365 ...
read more
Article Tools Share!   |  RSS  |  Bleacher Report About Bleacher Report